EST. · MDCCCCXCVII · SALES REPRESENTATION FOR THE NEW ENGLAND & MID-ATLANTIC BOOK TRADE
Independent Sales Representation

Selling fine books, one bookseller at a time, since 1997.

A nimble, award-winning sales force covering the New England and Mid-Atlantic book trade — twelve of the top sixty book markets in America.

13 STATES 30+ PUBLISHERS FOUNDED 1997
· Parson Weems ·
A Treatise Upon
THE ART & BUSINESS
OF SELLING BOOKS
to the trade
Volume · XXVIII

A commission house named for a flamboyant bookman of the early republic.

Parson Weems' Publisher Services, LLC was founded in 1997 by partners Christopher Kerr and Colwyn Krussman (1935–2016), long-time publishing sales executives. The company adopted both traditional and non-traditional means to sell its clients' books. It was purchased by Linda Cannon (1951–2019) and Eileen Bertelli in January of 2014. Ownership was taken over by Jason Kincade and Causten Stehle in January of 2023, and Brendan Coyne was brought on as an owner in 2025.

The company is named after the flamboyant nineteenth-century publishing figure and folk hero, Mason Locke Weems. Among his many careers, Weems was an itinerant book peddler, Anglican minister, and author of moral tracts and questionable biographies, most memorably a biography of George Washington that included an apocryphal tale of the first president's childhood encounter with a cherry tree.

For our clients, Parson Weems sells forthcoming titles, informs customers of fast-breaking publicity, and implements backlist promotions. To your bottom line: we can make a difference.

What your list receives when we represent it.

Northeast sales representation, sales & marketing management as a consultancy, and access to a network of publishing professionals available for projects.

§ I

Trade & Independent Stores

We promote your list aggressively to the broadest number of suitable accounts — including bookstores, museums, college stores, book fairs, distributors, and wholesalers, as well as national accounts.

§ II

Backlist & Reorders

We promote the backlist and seek reorders — the quiet, steady work that keeps a list alive long after the season has turned.

§ III

Marketing Support

Your marketing efforts get on-the-ground support via store visits, mailings, and social media outreach across the region.

§ IV

In-Store Opportunities

We exploit store marketing opportunities including newsletters, author events in the store, schools, book fairs, and out in the community.

§ V

Seasonal Promotions

We secure seasonal and holiday promotional possibilities, and work with accounts on featured placement and co-op wherever appropriate.

§ VI

Author Support & Intelligence

Author support when and where needed. Continuous feedback throughout the selling season. Accounts kept current on breaking news, favorable reviews, and author events.

❧ · ❧

For Publishers, and for Authors.

Whether you're a press seeking full-season sales coverage across the Northeast, or an author working with a small press that needs a nimble representative, here is how the work unfolds.

The Publisher's Path

For Presses, Imprints & Distributors
  1. Introductory call. We learn your list, your goals, and your distribution arrangements.
  2. Territory & account review. We map your titles against the right New England and Mid-Atlantic accounts.
  3. Seasonal rep agreement. Commission terms set; sell-in materials assembled.
  4. Frontlist sell-in. Store visits, calls, and catalog presentations season by season.
  5. Backlist promotion & reorders. Continuous feedback throughout the selling season.

The Author's Path

Working Through Your Publisher
  1. Ask your publisher who reps their list in the Northeast — if it's us, we're already working for you.
  2. Share your events calendar with your publicist; we coordinate store outreach around it.
  3. We flag favorable reviews, breaking news, and promotional hooks to accounts in our territory.
  4. For book fairs, school visits, and in-store signings, we help connect the dots with bookstores we know well.
  5. You focus on the writing. We handle the regional trade.

The five people doing the work.

Eileen Bertelli

Albany & Upstate NY · NJ · MD · DE · Eastern PA · Philly Metro

Eileen joined Parson Weems in December 2010 and became co-owner in January 2014. She started in publishing as a freelance reader and went on to positions in editorial, sales, and marketing with Bantam Doubleday Dell (now Random House), Kensington, Penguin, Barron's Educational, and Ziccardi Books. She has worked in bookstores, with agents, in textbook sales, and started a small press with her husband.

Christopher Kerr

Key National Accounts · MA · CT · RI · ME · VT · NH

A former news photographer and magazine editor, Chris began his book publishing career in 1975 and served in a number of sales & marketing positions with Oxford University Press, HBJ, Blackwell, Houghton Mifflin, Little Brown / Time Warner, and Walden Books before launching Parson Weems in 1997 with Colwyn Krussman.

Jason Kincade

Owner · NYC Metro · Hudson Valley · Washington DC

Jason joined Parson Weems in November 2015. He started his career as a bookseller and book buyer for Tower Books and Tower Records, and later at Alexander Book Company in California. He spent nearly a decade at Penguin Books on the forefront of online marketing and web development, then held positions at Knopf and Random House International Sales. He lives in Brooklyn.

Causten Stehle

Manager / Owner

Causten joined Parson Weems with a wide variety of experiences in publishing and in the corporate world of pharmaceutical marketing. In 1987 he began working at Routledge, Chapman and Hall in New York, working over nine years as Sales Associate, Exhibits Manager, and College Marketing Manager. He joined the team in 2005 after receiving his M.S. in Information Systems from Pace University.

Brendan Coyne

National Accounts · Western NY & Western PA

Formerly sales and marketing director at Penn State University Press and associate sales director at the Johns Hopkins University Press, Brendan comes to Parson Weems with over eighteen years of publishing experience. He lives in State College, Pennsylvania, with his wife and their youngest son. When not reading or gardening, Brendan spends much of his free time chasing fish in area streams, rivers, and lakes.

A partial list of publishers we represent.

From university presses to trade, from photography monographs to children's books — here are the houses whose books our reps walk through the region.

A taste of our Fall 2025 sales rep specials.

A handful of the terms we're working this season. The full sheet — with codes, freight rules, and non-returnable breaks — goes out with every sell-in.

Routledge (T&F)

Special #1: 40% and free freight. Special #2 (one-time per season, FL+BL): 10 units = 44% and free freight. Special #3 (backlist, 5+ titles): 15 units = 50% and free freight.

Bloomsbury Academic (MPS)

5+ = 50%, free freight, once per season (FL & BL). Trade 47%, short 40%. Curated Academic for Retail: 40% and free freight, under 5 units/title to museums and indie retail.

Penn State University Press

3+ titles = 50% on Trade & Short (5-unit max on short). Otherwise 46% Trade, 40% Short.

Rutgers (Chicago Distribution)

51% Trade / Academic Trade, 45% Short. Code: RutgersLove. 15+ of any CDC in-stock title (except NYP) = free freight.

Inner Traditions (S&S)

10+ = 45%, free freight (+1% via EDI). Special: 1 × 50% on backlist, free freight (Code: i9855).

Mountaineers Books

20+ = 45%, free freight. Seasonal holiday promotion available — ask your rep.

· § · § ·

Tell us about your list.

Publisher Inquiry

We'll reply within two business days. Season in progress? Mark it urgent.

By Territory

Eileen Bertelli
Albany & Upstate NY · NJ · MD · DE · Eastern PA
48 Wawayanda Road · Warwick, NY 10990
Christopher R. Kerr
Key National Accounts · MA · CT · RI · ME · VT · NH
11 Penhallow Street · Boston, MA 02124
Jason Kincade
Owner · NYC Metro · Hudson Valley · Philly · DC Metro
19 Bushwick Avenue, 3R · Brooklyn, NY 11211
Causten Stehle
Manager / Owner
310 N. Front St., Suite 4-10 · Wilmington, NC 28401
Brendan Coyne
National Accounts · Western PA & Western NY
256 Ridge Ave. · State College, PA 16803
General
Fax (866) 861-0337